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Pearson Education is a British-owned education publishing and assessment service to schools and corporations, as well for students directly. Pearson owns educational media brands including Addison–Wesley, Peachpit, Prentice Hall, eCollege, Longman, Scott Foresman, and others. Pearson is part of Pearson plc, which formerly owned the Financial Times. It claims to have been formed in 1840,^[1] with the current incarnation of the company created when Pearson plc purchased the education division of Simon & Schuster (including Prentice Hall and Allyn & Bacon) from Viacom and merged it with its own education division, Addison-Wesley Longman, to form Pearson Education. Pearson Education was rebranded to Pearson in 2011 and split into an International and a North American division.

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Although Pearson generates approximately 60 percent of its sales in North America, it operates in more than 70 countries. Pearson International is headquartered in London, and maintains offices across Europe, Asia and South America. Its online chat support is based in the Philippines. Pearson North America is headquartered at 330 Hudson in New York City, New York.^[2] It previously was located in Upper Saddle River, New Jersey.^[3] Pearson International is headquartered at 80 Strand, London, UK. Pearson Italia SpA, also known as Pearson Paravia Bruno Mondadori, was created through the purchase of PBM Editori, which was, in turn, a merge of Paravia (based in Turin) and Bruno Mondadori (based in Milan).

Imprints[edit]

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Pearson has a number of publishingimprints:

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• Addison-Wesley Professional (formerly Addison Wesley)^[4]
• BBC Active^[4]
• Causeway Press^[4]
• Edexcel^[4]
• enVision Math
• Exam Cram
• FT Press (formerly FT Prentice Hall)^[4]
• Ginn & CompanyEdwin Ginn^[4]
• Harvester Wheatsheaf^[4]
• Heinemann (formerly Heinemann Education)^[4]
• Oliver & Boyd^[4]
• Pearson Custom Publishing^[5]
• Pearson Longman (formerly Longman)^[4]
• Pitman^[4]
• Prentice Hall^[4]
• Puffin^[4]
• Rigby^[4]
• VangoBooks (textbooks)
• Wharton School Publishing, with Wharton School
• York Notes^[4]

Logo[edit]

Pearson's logo is the unconventional symbol known as the interrobang (‽), a combination of a question mark and an exclamation point, meant to convey 'the excitement and fun of learning.'^[6]

Partnerships[edit]

Pearson has partnered with five other higher-education publishers to create CourseSmart, a company developed to sell college textbooks in eTextbook format on a common platform.^[7] In 2010, Pearson agreed to a 5-year, $32 million, contract with the New York State Department of Education to design tests for students in grades 4–8.

GreyCampus partnered with Pearson for higher-education teaching-learning solutions^[buzzword] under the Learningware brand.^[8]

Que Publishing, a publishing imprint of Pearson-based out of Seattle, partnered with AARP to develop and add to a series of technology books for seniors.^[9] The series, which includes My iPad For Seniors, and My Social Media for Seniors, are large-print and colourful.

'Pineapple-Gate'[edit]

In the spring of 2012, tests that Pearson designed for the NYSED were found to contain over 30 errors, which caused controversy. One of the most prominent featured a passage about a talking pineapple on the 8th Grade ELA test (revealed to be based on Daniel Pinkwater's The Story of the Rabbit and the Eggplant, with the eggplant changed into a pineapple). After public outcry, the NYSED announced it would not count the questions in scoring.^[10] Other errors included a miscalculated question on the 8th Grade Mathematics test regarding astronomical units, a 4th grade math question with two correct answers, errors in the 6th grade ELA scoring guide, and over twenty errors on foreign-language math tests.^[11] In May 2015, British comedian John Oliver analysed problems with Pearson's standardized tests and the company's greater lack of accountability on his HBO series Last Week Tonight.^[12]

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Technology products[edit]

Pearson's products include MyMathLab and Mastering Platform.^[13]

PowerSchool[edit]

In 2006, Pearson acquired PowerSchool, a student information system, from Apple. Terms of the deal were not disclosed.^[14] PowerSchool was a profitable product for Pearson. In 2014, it generated $97 million in revenue and $20 million in operating income. In 2015, Pearson sold PowerSchool to Vista Equity Partners for $350 million cash.^[15]

Poptropica[edit]

In 2007 the company developed the youth-oriented online quest game Poptropica, through its Family Education Network. In 2015 Pearson's Family Education Network, along with Poptropica, were sold to the London-based investment group Sandbox Partners.^[16]

Cogmed[edit]

Pearson owns Cogmed, a brain fitness and working memory training program founded in 1999 by Swedish researcher Torkel Klingberg.^[17][18]

StatCrunch[edit]

In 2016 Pearson acquired StatCrunch, a statistical analysis tool created by Webster West in 1997. Pearson had already been the primary distributor of StatCrunch for several years.^[19]

InformIT[edit]

InformIT, a subsidiary of Pearson Education, is an online book vendor and an electronic publisher of technology and education content.

InformIT.com is one of the web sites of the Pearson Technology Group, and one of several sites in the InformIT Network. The site features free articles, blogs, and podcasts on IT topics and products, as well as a bookstore carrying all titles from these imprints. Publishing imprints represented on InformIT.com^[20] include Addison-Wesley Professional, Cisco Press,^[21]IBM Press, Prentice Hall Professional Technical Reference, Que Publishing, and Sams Publishing.

The other sites in the InformIT Network include:

• Peachpit.com: Peachpit is a publisher that has been publishing books on graphic design, desktop publishing, multimedia, Web design and development, digital video, and general computing since 1986. Peachpit is a publishing partner for Adobe Press, lynda.com, NAPP, Apple Certified, AIGA Design Press and others.
• FTPress.com: The book publishing imprint related to the Financial Times newspaper, FT Press creates books in the areas of general business, finance and investing, sales and marketing, leadership, management and strategy, human resources, and global business. FT Press is the publishing partner for Wharton School Publishing.

Safari Books Online joint venture[edit]

In 2001, the Pearson Technology Group and O'Reilly Media LLC formed a joint partnership called Safari Books Online, to offer a web-based electronic library of technical and business books from InformIT's imprint partners and O'Reilly Media. The InformIT Network offers access to this service via its web sites. Pearson sold its interest in Safari Books Online to O'Reilly in 2014.

Realidades[edit]

Realidades is a standards-based high school curriculum that balances communications and grammar. With books for both middle school and high school students, Realidades features insight on the Spanish language, culture and technology.^[22]

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Digital textbooks[edit]

In July 2019 Pearson announced it would begin the process of phasing out the publishing of printed textbooks, in a plan to move into a more digital first strategy.

The company reportedly envisions students relying more on e-textbooks which would be updated frequently, while printed books will be updated less often. Students wanting printed books will need to rent them.^[23]

Current business model[edit]

As of 2019, the firm gets half of their annual revenues from digital sales. The United States accounts for 20 percent of Pearson's annual revenue coming from courseware.

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See also[edit]

References[edit]

1. ^'The little guide to Pearson'(PDF). Pearson plc. 2020. Retrieved 17 May 2020.
2. ^'Contact Us'. Archived from the original on 19 March 2016. Retrieved 1 March 2015.
3. ^'Pearson trims Upper Saddle River employees'. Retrieved 1 May 2013.
4. ^ ^{abcdefghijklmno}Pearson Education Ltd, The Publishers Association, 16 April 2008 (retrieved 8 February 2012)
5. ^See the entry for 'Pearson Custom Publishing' [under 'U.S. College Group (Higher Education)'] at 'Profile / PEARSON GENERAL INFO'. Association of American Publishers, Inc. 2016. Archived from the original on 22 December 2015. Retrieved 21 January 2016.
6. ^'Pearson Brand Guidelines: Logo'(PDF). Pearson.com. 2016. Archived(PDF) from the original on March 12, 2016. Retrieved July 13, 2017.
7. ^'New Agreement Makes eTextbooks Available to Students'. Archived from the original on 18 September 2012. Retrieved 20 April 2009.
8. ^'Learningware Award at WES 2012 : Jury Choice for Best Technology Solution for Higher Education Institutions'.
9. ^'New Tech Books Help People 50+ Get Savvy'.
10. ^Collins, Gail. 'A Very Pricey Pineapple'. The New York Times. Retrieved 22 August 2012.
11. ^Haimson, Leonie. 'Pineapplegate continues, with 20 more errors, and finally an apologia from Pearson'. NYC Public School Parents. Retrieved 22 August 2012.
12. ^Sarene Leeds (4 May 2015). 'John Oliver Rips Standardized Testing With Help From a Dancing Monkey on 'Last Week Tonight''. The Wall Street Journal.
13. ^Kahn, Gabriel (4 September 2014). 'College in a Box'. Slate. ISSN1091-2339. Retrieved 15 June 2018.
14. ^'Pearson buys Apple's PowerSchool'. eSchool News. 26 May 2006. Retrieved 9 December 2019.
15. ^'Pearson to Sell PowerSchool to Vista Equity Partners for $350M - EdSurge News'. EdSurge. 18 June 2015. Retrieved 9 December 2019.
16. ^https://www.edsurge.com/news/2015-05-26-family-education-network-sold
17. ^'Cogmed Working Memory Training – History'.
18. ^'Torkel Klingberg'.
19. ^'Pearson Acquires Major Statistical Software Firm, Integrated Analytics'Pearson (28 July 2016)
20. ^InformIT network of publishing imprints
21. ^Safari Tech Books Online Named Exclusive Online Provider of Cisco Press Books
22. ^https://www.overdrive.com/media/1653115/realidades-1
23. ^Staff Writer (16 July 2019). 'Education publisher Pearson to phase out print textbooks'. BBC News. Archived from the original on 17 July 2019. Retrieved 17 July 2019.